Posted: Wednesday, September 1, 2010
Beta testing has gone pretty well and my new project is available. HollyStock.com combines the competitive aspects of fantasy sports with the entertainment value of celebrity gossip and the basic dynamics of the stock market.
This new celebrity game searches more than 200 of the leading entertainment websites each day including websites such as TMZ, E! Online, ReelzChannel, Entertainment Tonight, Maxim Magazine, Entertainment Weekly, X17, the NY Post, Fancast, and more. Celebrities increase in value each time they are mentioned in any of these sites and their values reset each day.
I've used a number of ideas from the fantasy football world when creating HollyStock. Players are grouped into leagues of between 2 and 20 people and participate in either public leagues or private leagues between themselves and family and friends. Leagues can be customized to alter the level of gameplay. For example, leagues can last anywhere from 1 day to 1 year. Players can be allowed to "own" up to 20 celebrities in their HollyStock portfolio and a celebrity can only be owned by 1 player at a time. Leagues can be customized so that when a celebrity is sold, that celebrity can be "unavailable" to the market for a designated amount of time (similar to a modified waiver wire).
The goal of the game is to be the player with the highest net worth at the end of the league. Players can achieve this by buying celebrities when their daily values are low and then selling them when they believe a celebrity's value is at it's highest. For example, Lindsay Lohan's HollyStock value was $12,000 prior to her well-publicized run-in with the courts in July of 2010. Her worth shot up to $1.1 million the day she appeared in court with an expletive painted on her fingernail. Mel Gibson was worth $38,000 just before the tapes of his domestic rants were released to the public where his value shot up to a whopping $556,000. Successful players bought these celebrities when their values were low and sold them when they were high.
HollyStock.com is free to play and is also available through Facebook.
If you follow celebrities or know someone who does, please send them to HollyStock.com. I think it's a great concept in that our society's obsession with celebs is seemingly insatiable and now we can add a competitive twist to that obsession.
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